1️⃣ Website Development & Optimization

We developed and optimized a professional, patient-friendly website that:

• Showcases specialties clearly

• Highlights doctors and infrastructure

• Improves user experience

• Includes strong CTAs for appointment booking

• Is SEO-optimized for local search visibility

The goal was simple — build trust within seconds of a patient landing on the website.

2️⃣ Search Engine Optimization (SEO)

Our SEO strategy focused on:

• Local healthcare keywords in Thane

• Service-based optimization (IVF, maternity, general surgery, etc.)

• Technical SEO improvements

• On-page content optimization

• Blog strategy for organic visibility

As a result:

• Improved keyword rankings

• Increased organic traffic

• Higher visibility for high-intent patient searches

3️⃣ Google Ads (High-Intent Lead Generation)

We launched targeted Google Ads campaigns for:

• High-search treatments

• Emergency-related services

• Local healthcare queries

The ads were structured to:

• Capture high-intent patients

• Drive appointment calls

• Increase inquiry form submissions

This directly contributed to measurable growth in patient enquiries.

4️⃣ Google My Business (GMB) Optimization

We completely optimized their Google Business Profile:

• Added updated service details

• Optimized descriptions with keywords

• Posted regular updates

• Improved image quality

• Strengthened review management

Outcome:

• Improved Google Maps visibility

• Increased calls from Google listing

• Stronger local authority presence

5️⃣ Social Media Marketing & Reels Strategy

Healthcare needs trust-building. So we focused on:

• Doctor introduction reels

• Educational health videos

• Awareness campaigns

• Festival & community-based creatives

• Testimonial content

• Consistent graphic branding

Short-form Reels helped:

• Increase reach

• Build relatability

• Humanize the hospital brand

• Improve engagement rate significantly

6️⃣ Creative Graphics & Branding Consistency

We created visually professional graphics that:

• Maintained medical credibility

• Followed brand color themes

• Delivered clear health messages

• Encouraged patient action

Consistency in branding increased recognition and recall value.

7️⃣ GEO (Generative Engine Optimization)

With evolving search trends, we also optimized content for AI-based search visibility, ensuring Siddhivinayak Hospital appears in emerging AI search ecosystems.