• Market Research – Our Real Estate Digital Marketing team studies the market thoroughly and identifies the trends to make out strategies. It is important to study customer behavior and market trends to understand how the real estate market is presently working and what customers are expecting. We can only function better if we comprehend modern marketing procedures. We define our target audience and build striking strategies to beat the competitors.
• Target Audience – Here we decide whom to reach. It can be young couples or people having a certain income or people finding a specific facility. So we select the group who are meant to reach.
• Strategies and Planning – Next we plan the tasks we need to execute and note down the strategies to be followed. We work in teams and divide tasks. Now we are all set to start working!
• Website Designing and Development – Real Estate Digital Marketing involves website designing, decorating it with all elements to attract people. We make a design of all the pages and decide on a signature look for creating a brand identity. We make the segments, decide the graphics and images to be attached, finalize the information hierarchy and text to be added and define the features to be shown. So we give a rough design that suits the real estate company and move towards launching as soon as we add all the elements together.
• Paid Advertising –  We make digital posters and video advertisements for platforms like YouTube, Facebook, and other social media platforms. Paid advertising is helpful to get more views and thus increases the chance to attract the audience. Online visibility is the first goal that can be achieved by Paid Advertising. We craft ads that are striking, tempting, and captivating.
• Social Media Page – Social Media is one of the best ways of Real Estate Digital Marketing. We create social media pages for reaching our target audience. We make pages that follow the same style as the website to create brand awareness. We add content, graphics, videos, and daily updates to keep the audience informed and involved. Persuasive communication becomes easier here but a lot of Social Media Marketing strategies are to be followed to gain popularity and customers.
• Content Marketing – Content needs to be very specific and extraordinary to get attention. Content puts the spark in your website or page that engages people. Content informs and entertains people. Apart from articles, we also release videos and images of the properties for better understanding, clarity, and impression. The first attraction for the audience is the photo or video of the property. Thus we make sure that your property looks tempting and irresistibly attractive.
• Email Marketing – Emails are like directly approaching the target audience. We carefully craft personalized emails to convince people in their way. We keep them updated through emails and as they keep watching us, they naturally think of giving it a try. We keep contacting and sending them various deals regularly to hit his interest. Real estate marketing is basically about presenting the right deal to the right person. So we send emails according to their requirements and demands increasing the chance of getting a potential buyer.
• SEO – Real estate SEO means regularly keeping the website updated and add points that can increase online visibility and reputation and help to get a rise in SERP ranking. Google works as a decision-maker for most people and thus performing well on a website is necessary. This involves using effective and relatable keywords, adding enough content, good service to customers, getting positive reviews, upgrading the website, updating information, show regularity and presence, and many more. The Google algorithm is very complicated and our expert teams work hard to make the best out of SEO. SEO has proven to be the biggest factor to help reach us the best agency for Real Estate Marketing Mumbai title.
• Video Marketing – Real Estate Video Marketing can be very fruitful. These videos show the properties very well in detail that people can easily decide. They develop an interest if we are capable of presenting. We make videos very carefully to give a touch of luxury and comfort highlighting all the unique features and facilities. We focus on points that can strike people.
• Customer Service – We keep contacting loyal customers and people who show interest. We try to solve their problems and queries as soon as possible. Automated messages are sent. Also, we mention all contact details to maintain transparency and interaction. We take feedback and keep posting positive ones online so that more people can see and get impressed. Customer satisfaction is required to sustain in the market and thus we keep in touch with the customers.
• Monitoring and Updating –We know the competition is harder and thus we keep updating the website and pages. We upgrade the performance too for a better user experience and check to ensure that all goes well. We never stop working because this platform is ever-changing and we should carry on working.

Now you might be wondering why you should hire a real estate digital marketing company for these tasks? How digital marketing for real estate can benefit you differently from traditional marketing? Let me brief you.