We designed a customized healthcare marketing strategy tailored specifically for Dr. Amrapali Pawar’s practice.

1️⃣ Website Development & Optimization

We developed and optimized a clean, patient-friendly website that:

• Clearly explains ENT services

• Highlights doctor credentials and experience

• Includes patient FAQs

• Has strong appointment CTAs

• Is fully SEO-optimized

The website was designed to convert visitors into consultation bookings.

2️⃣ Search Engine Optimization (SEO)

Our SEO strategy focused on:

• Local ENT keywords in Mumbai

• Treatment-based search terms

• Technical SEO improvements

• On-page optimization

• Content marketing strategy

Results:

• Improved Google rankings

• Increased organic website traffic

• Higher visibility for high-intent patient searches

3️⃣ Google Ads (High-Intent Lead Generation)

We launched highly targeted Google Ads campaigns focusing on:

• ENT emergency-related searches

• Hearing, sinus, throat, and allergy treatments

• Location-based high-intent keywords

This resulted in:

• Increased appointment calls

• Higher inquiry form submissions

• Immediate visibility in competitive search results

4️⃣ Google My Business Optimization

We completely optimized her Google Business Profile by:

• Improving service descriptions

• Posting regular updates

• Managing patient reviews

• Adding high-quality clinic images

• Optimizing keywords for local search

Outcome:

• Improved Google Maps ranking

• Increased direct calls from listing

• Stronger local authority presence

5️⃣ Social Media Strategy & Reels

Healthcare marketing is about trust and education. We focused on:

• Educational ENT awareness posts

• Patient-friendly health tips

• Short-form reels explaining common ENT issues

• Festival & community engagement posts

• Branded professional graphics

Reels significantly boosted reach and helped humanize the doctor’s profile.

6️⃣ Creative Graphics & Branding

We maintained visual consistency with:

• Clean medical-themed designs

• Professional color palette

• Clear, educational messaging

• Strong brand recall

Consistency improved recognition and credibility.

7️⃣ GEO (Generative Engine Optimization)

With the rise of AI-driven search, we optimized content to improve discoverability in AI-based search platforms, ensuring long-term digital sustainability.